IDD 301~ Coca- Cola Elves

The website I chose to write about this week is The Coca-Cola Christmas Stars the 2004 3D winner at the Flash FowardFestival San Francisco. This site has 4 Swedish television commercials featuring Christmas elves. Each one of the movies is different even though they share the same theme of an extreme snow sport; for example mountain snowboarding and snowmobiling. At the end of one of the commercials, the elves sit around a fire and drink Coca-Cola.

To me, the technique used is very “movie editing-esque.” The camera angle is constantly changing. It showed close-ups up faces as well as under and over head shots. That aspect made the movies feel as though they had a 3D appeal. To complement the camera angle shots, the mountains as well as the sky were very real in appearance. If I hadn’t known it was made with Flash, I would have thought someone used a video camera to capture the landscape of the mountains and sky. The one shot I found to be my favorite was when the close up of the elf was shown and a reflection was shown in his snow goggles. It was a nice touch to a well done short Flash 3D movie.