IDD- 410 Ch 5

1. “You and how others react to your personality determines how you react and how others react to you. It is the part of you that makes you a unique individual and sets you apart from others’. As a result it is also how people remember and define you.” Pg 170
2. Creating your own look and feel to a site is a natural part of the design process.
3. The site’s personality provides emotional impact and a consistent view for our audience.
4. The website can be viewed as a product and interaction and presentation are needed to create a positive impression to the audience.
5. A contrast of colors can bring attention to parts of a layout.
6. A monochromatic color scheme keeps the interface unified and unobtrusive.
7. Colors that are near each other on the color wheel create a comfortable and visually appealing presentations.
8. The choice of typeface adds character and emotion to a site.
9. The use of abstract shapes such as boxes and spheres can communicate a lot of ideas through their visual characteristics.
10. Images can break up static text and create areas of visual interest in a layout.