IDD 410- Ch 4

Chapter 4

1. “A consistent graphic language can communicate the where, what, and how of Web pages.” Pg 134
2. The web is a visual medium.
3. The proximity, similarity, continuance, and closure all work together to determine how viewers group information in a visual presentation.
4. Through the use of color, texture, shape, and direction we can create visual relationships between objects.
5. Hierarchy is used to present information in an understandable as well as logical manner.
6. Unified language on a site reassures an audience they are within the same site.
7. With the use of contrast, hierarchy, and small multiples within navigation systems, you can communicate scale, structure and location. The relationship provides better understanding of the site structure.
8. “The visual representation of page elements should be reflective of the element’s function, consistent throughout the entire site, and properly placed within the page’s visual hierarchy.” 157
9. Using visual contrast emphasizes the uniqueness of options.
10. It is easier for the audience to interpret information on pages by using visual distinctions between page elements.